B2B AI Chat Widget for Amilon: 156 Interactions in 1 Month

Amilon transformed inbound with an AI chat widget: 156 interactions in 30 days, smart routing between sales and support. Ready to reduce wasted time?

Amilon automated the management of inbound contacts from their website with a DeepAgent B2B AI chat widget. In 30 days, it handled 156 interactions, ranging from chat to voice, immediately qualifying each request and routing it to the correct team. The result: immediate first contact, protected team time, and structured data for continuous optimization. !B2B AI Chat Widget for Amilon: 156 Interactions in 1 Month — Figure 1 ## TL;DR - 156 inbound interactions managed autonomously in 30 days: from the first message to qualification, without delays. - 87.82% of conversations via chat; voice available for those who prefer to speak directly with the AI agent. - 637 minutes of conversation tracked with structured logs, categories, and trends for continuous improvement. - Automatic qualification and routing to sales or customer care, reducing response times and internal handoffs. - 24/7 coverage and priority for high-value requests: the human team intervenes only on high-impact inquiries. ### Key Metrics (30 days) | KPI | Value | |---|---| | Automatically managed interactions | 156 | | Text chat incidence | >87% | | Tracked conversation minutes | >630 | ## Context and Objectives ### Amilon's Profile Amilon operates in the B2B sector, providing gift cards and purchase vouchers for corporate welfare, incentives, and fringe benefits. Their audience includes HR managers, procurement specialists, and SMEs who require fast, precise, and consistent responses throughout the information-gathering and purchasing process. ### Challenges in Corporate Welfare 2026 - Heterogeneous inquiries (information, support, commercial) in the same channel. - Risk of idle time during manual qualification. - Need for customer support automation to maintain quality and speed. ## The Situation Before AI Without an inbound AI web chat widget, requests arrived indiscriminately: the team had to determine the nature and priority of each contact, leading to after-hours delays and no segmentation between support and sales. This inefficiency impacted response times and resulted in lost opportunities. ## The Solution: DeepAgent B2B AI Chat Widget Amilon installed the DeepAgent widget on their website to manage both text conversations and voice calls. The AI agent understands natural language, qualifies intent, and activates the routing of corporate welfare customer requests to the appropriate team. !B2B AI Chat Widget for Amilon: 156 Interactions in 1 Month — Figure 2 ### Interaction Architecture - Text chat for detailed requests or multitasking. - Voice call for immediate or complex needs. - Every interaction is tracked, categorized, and analyzed for patterns and improvements. ### Data Governance and Logs - Structured logs of questions/answers, intents, and outcomes. - Metrics for channel, duration, categories, and quality. - Data ready for dashboards and operational reports. ## Results in 30 Days From March 20 to April 20, 2026, the DeepAgent AI agent showed clear adoption of the text channel, with contained average time and complete tracking. !B2B AI Chat Widget for Amilon: 156 Interactions in 1 Month — Figure 3 ### Quantitative KPIs | KPI | Value | |---|---| | Total interactions | **156** | | Text chats | **137 (87.82%)** | | Voice calls | **19 (12.18%)** | | Total minutes | **637.35** | | Chat minutes | **581.35 (91.21%)** | | Voice minutes | **56 (8.79%)** | | Average chat duration | **4.24 min** | | Average call duration | **2.95 min** | ### Operational Interpretation - The chat channel dominates volume and time: almost 9 out of 10 prefer to type. - Voice remains strategic for urgent or complex needs. - Structured logs enable iterative improvements to knowledge and routing. ## Qualitative Benefits - Immediate qualification and clear separation between support and commercial inquiries. - Automated routing to sales or customer care based on intent. - Service continuity even outside business hours. - Granular data to understand real needs and prioritize tasks. - Team focused on high-value negotiations and tickets. !B2B AI Chat Widget for Amilon: 156 Interactions in 1 Month — Figure 4 ## Lessons Learned - AI doesn't replace relationships: it enhances them with pre-qualification and context. - It works best when initial requests are repeatable and standardizable. - The quality of the first contact influences conversion and satisfaction. ## Trends 2026–2027 B2B companies are adopting customer support automation for inbound: not just for efficiency, but to offer immediate, relevant, and consistent responses, improving the experience and probability of conversion compared to slow or unqualified contacts. ## Conclusion The Amilon case demonstrates how a B2B AI chat widget transforms a website into an operational channel for qualification and routing. Want to replicate it? Request a DeepAgent demo: try an AI agent in real-time. You will be called back from the number +39 068345191. --- ## Want a similar result? This project runs on DeepAgent: a website widget that handles chat and voice calls, qualifies each request and routes it to the right team. Tell us your volumes and process, and we'll show you how it would work for you. Talk to sales → · Create your agent →